Dean Takahashi, reporting for VentureBeat:
Walt Disney Studios is launching a new movie app called Disney Movies Anywhere that will be tightly integrated with Apple’s iTunes store.
You can get the app for free on iOS devices and then use it to purchase individual Disney movies (for $19.99) from a library of 420 films. Those purchased movies will be viewable not only within the Disney Movies App, but also within your own iTunes library.
The app will let consumers discover, purchase, manage, and watch movies from Disney, Pixar, and Marvel at home or on the go. The release of the app coincides with the first digital release of the hit film Frozen. If you open a Disney Movies Anywhere account and connect it with your iTunes account, you’ll get a free copy of The Incredibles animated film.
I gave the service a try this morning, and it was very simple. I logged in to the app with my Disney account, and then connected it to my iTunes account. I can now watch “The Incredibles” on all of my iOS devices, as expected.
What I was not expecting was to be able to go to “Purchased Movies” on my Apple TV and view “The Incredibles” from there. No new app on the Apple TV, no AirPlay from the device, but right there in my iTunes Library. Which makes me wonder:
- Who owns the relationship with the customer?
- What happens to the iTunes copy of “The Incredibles” if I disconnect my iTunes account from my Disney Account?
UPDATE: After looking into at the terms and conditions for the Disney Movies Anywhere, I found some details under Section 4, entitled “Digital Distributors” that I felt were worth sharing.