Amir Efrati, reporting for The Information (subscription required):
In the brief 11-day talks, Mr. Zuckerberg discussed how Facebook wanted a different “graph”—a set of data about mobile-device users—than the one it currently has through the Facebook social network, one of the people said. Mr. Zuckerberg added that Facebook wanted to diversify its business model and could do so with WhatsApp, which doesn’t sell advertising against to 450 million monthly active users. Instead, it charges then 99 cents a year after the first year.
By contrast, Google “did not seem that excited” about the prospect of buying WhatsApp and Mr. Page was upfront about his main intention to make sure WhatsApp didn’t end up at Facebook, says the person involved in the discussions.
Say what you will about Facebook, but I’m glad WhatsApp sold to the company that appeared to have a vision for the product instead of the one simply trying to spite its competitor. It says a lot about WhatsApp’s values.